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Link Campaign

Link is a fictional campaign aimed at the rebranding of a local YMCA bikeshare program. The project was completed as part of a group with fellow graphic designers Amanda Sturgill and Samantha Bonadies. Focusing on Community, Accessibility, and Sharing, some process included researching not only the local YMCA's current branding, but also branding of similar programs/companies such as Divvy and Uber. The culmination of the research resulted in an interactive installation including individual hexagons laser-cut with the logo and a poster set advertising the program. Each hexagon was painted to become reflective and "linked" together to form a larger visual.

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